As with every industry, there are different areas of specialization, meaning that you do not have to be a jack of all trades and neither do you have to work in an area you may be weak in. This article will show you a few areas of specialization in SEO and what roles they play in the business and the seo company has all these option.
CEO: CEO or Chief Executive Officer is the boss, the person who runs the company. He/she may not be an expert in the technical aspects of SEO, but he/she should have a good understanding of how businesses work in general and how an SEO business works in particular. They make the final decisions and are tasked with ensuring the overall progress of the company which includes the company’s growth and profitability amongst other things. They may also double as Chief Financial Officer (CFO) if the company is small or still at the beginning stages.
CTO: CTO or Chief Technical Officer is the resident technical expert and/or leader of the technical experts in the firm. He/she is the one tasked with designing the software on which the whole business is based and developing their technology all around. Their job also includes being up to date with changes made to the algorithm of search engines to ensure that their technology remains relevant and tweaking their technology when necessary.
Account manager: an account manager handles the accounts of clients. Their job is to ensure that the clients get what they want, when they want it and is constantly kept in the loop of what is going on. In other words, they keep the client happy and are the liaison between the client and the technical team. They do not need to be experts with the technology as that is not part of their job, they however need to know what is happening with the job requested and be adept at handling customers to ensure that the relationship between the company and the client remains good.
Content editor: the content editor is tasked with coming up with, curating and uploading content to the company’s website and also that of the client. They are also to ensure the right language is used to optimize the visibility of the company and also the clients’ website and seo Company, will have lots of openings.
Marketing manager: the marketing manager’s roles include advertising, press and promotion amongst others. They are basically tasked with attracting customers, but may also be involved with public relations, depending on the size of the company and the individual’s skill set.
Web designer: the web designer is tasked with designing the website of the company to make it attractive. It goes a long way to attracting customers as they will be unlikely to believe you can make their business attractive to consumers if you cannot do the same for yours.
Web developer: their job is to create and maintain your website. Different from a web designer whose job focuses on aesthetics, a web developer is focused on functionality, ensuring that the website is easy to use and safe from hackers.
Yes, anyone who wants to deal with this area. It takes a long time to enter the field, and be aware that this area is changing very often, at the monthly level, and you must be ready to regularly renew and update your knowledge. But is there something in life that can be done well, without learning before, and after that knowledge is renewed and expanded?
There is no formal school for SEO, but you can find quality SEO courses that will prepare you well. Unfortunately, these courses are not abundant, and analyze what the course offers. Many people and organizations, to earn quick profits, offer these courses that are at least doubtful. Especially watch the video tutorials that will “teach you” how to do SEO site optimization in 5 minutes, or how to become the first on Google over the night.
If some are disappointed because they expect a lot of data, data and analysis, and it are certainly one of the possibilities for how to write texts on this topic. The seo company, know this well.
Why the client? Well, it’s simple. The goals set by your SEO manager, as well as the choice of SEO managers, depend solely on the client. If a client is unrealistic with set goals, it will create undue strain on his SEO manager, which can result in the use of some shortcuts that often lead to unwanted results. On the other hand, if the client sets real goals, but chooses the wrong employee, the results can (or will) be catastrophic. Anyone who has at least spent a little time in the SEO industry knows about cases where people who based their business exclusively on the Internet, went bankrupt due to SEO problems. Among them there were millions of companies!